RISI reported the following on the Graphic Paper Outlook
John Maine, RISI’s VP of World Graphic Papers, said that although the USA leading economic indicators are the strongest in 5 years, “in paper, it doesn’t feel that way”. In 2009, world demand for printing/writing paper dropped 10% overall, with the biggest decline seen in coated papers, which fell 13-15%. He predicted that Printing and Writing paper would be flat in 2010, with uncoated freesheet stable and coated paper the strongest to come back, noting that Jan-Feb 2010 saw coated paper shipments up 6%. Both magazine advertising spending and catalog circulation are expected to drop 3% in 2010, a great improvement over the double-digit declines of 2009, but still a reduction. Through 2011, he sees the world market facing overcapacity, especially in coated freesheet, due to the more than 4Million tons of new Coated Free capacity coming online in China.
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2 comments:
It is a world market. Asia and Europe will continue to penetrate United States and only make a over capacity status worse. Unless this country shuts down old equipment and builds new equipment, in time Asia will end up 'owning' the market here. United States will not be able to compete, especially if the pie becomes smaller and more competitive!
Agree, electric communication is taking over print. Both here and abroad. Wonder what the paper industry will look like 10 - 15 years from today?
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