Notes from a Forrester Research Report-
Online retail sales, in the US, excluding auto, travel and drugs, grew 11% in 2009 to $155.2 billion or 6% of total. Forrester predicts 11% growth in 2010, reaching $172.9 billion or 7% of sales and similar growth annually through 2014, bringing online sales up to $248.7 billion by 2014.
The overall web-shopping audience is growing, up 4% in 2009 to represent 67% of the US online population. Forrester predicts consumer electronics to continue seeing double digit growth online, with apparel, accessories, footwear seeing a 17% growth online in 2009 and expecting over 10% growth for the next few years.
The trend for online sales is mirroring online/ Digital advertising.
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