Advertising, both Print and Digital, will Grow

The Outsell research firm released an optimistic report on a forecast growth for both digital and printed advertising. The report also outlined digital advertising ($119.6Billion) may exceed print ($111.5Billion) for the first time. Magazine advertising spending is expected to increase 1.9% or $9.4Billion, including a 4.2% increase for consumer titles and 1% for B-to-B titles. One additional trend noted in the report was business to business advertisers see cross-media marketing as most effective.