Paper Maker Says Demand Up For Recycled Paper

Like so many other paper producers, Longview Fiber Paper and Packaging Inc.had to let employees go due to poor sales. But recently, the company introduced FibreGreen, which is made entirely with recycled paper and is used for grocery bags and fast-food sacks. The company’s sales are now doing fine!
Longview Fiber obtains 40 percent of the material used to make FibreGreen from paper recycled by consumers. The mill’s challenge initially was 100% recycled paper is often relatively thin and weak, but Longview developed technology to maintain quality. Most of the 60% balance comes from paper products rejected by the mill.
A 100% recycled product such as FibreGreen is the type of product that customers are demanding. A couple of success stories so far include Whole Foods Market becaming the first grocery retailer nationwide to switch to 100 percent recycled bags. Starbucks is pushing to increase its recycled packaging, and so is the nation's largest retailer, Wal-Mart..
FibreGreen is manufactured on the company's No. 12 paper machine, which produces about 400 tons of paper per day. The 100 percent recycled paper was about one-fifth of the machine's September output.