Mediamark Research & Intelligence’s fall magazine audience report shows that six business titles—Forbes, Fortune, Inc., Smart Money, The Wall Street Journal and The Economist—all enjoyed an increases in total audience and readership when compared to 2008. The thought is consumers are seeking help to navigate the current recession and are turning to business titles.
The Journal reported its audience grow 11.6%, to 3.4 million; Forbes’ grew 11.5% to more than 6 million; Fortune’s rose by 9%, to 4.1 million; and The Economist’s audience grew 6%, to 2.8 million.
However, the bad news for these publications was that although readership was up, advertising pages were down as are total pages!
Another reason for coated papers to remain depressed with respect to demand.
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