Kohl’s the Boosts Mailings and Digital Ads for Holiday Season

In an attempt to gain share of limited pockets for the consumer, Kohl’s will launch their holiday campaigns right after Halloween, earlier than usual. They will increase spending on digital ads by 25% and will increase customized mailings, i.e. jewelry, general gift guide, men’s holiday gift guide based on past purchase behavior. If competitors follow, the stronger media presence will assist the paper industry with increased paper demanded as a result of the additional mailings.