Tuesday, November 03, 2009

December Advertising Magazine Pages Looking Up

Revenue from advertisements in magazines has been a real challenge in 2009, but several publishers are reporting good numbers for December issues.
-Time Inc.’s titles, Real Simple, Cooking Light, and Southern Living will run significantly more ad pages vs. last year.
-Conde Nast’s Glamour is up 5%, with Wired posting much smaller declines and many advertisers returning.
-Martha Stewart Living Omnimedia’s November issue was down less than 5%, and their December issue has a triple cover with inside cover ads.
-Hearst’s Cosmopolitan, Country Living, Good Housekeeping, Marie Claire and O are all posting bigger Dec. issues. Smaller declines are an improvement this year, when advertising pages fell 27% Jan-Sept 2009.

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