Tuesday, April 27, 2010
Newspaper Circulation Continues Down
Recent reports for the USA Newspapers confirms the deep circulation declining trend is continuing. The average publisher reported weekday sales were down nearly 9% from 2008. Sunday sales have decreased 6.5%. This trend is universal, with almost all chains, and most of the smaller newspapers, sighting decreases. The nation's top 10 newspapers reported over 10% declines and added that it is a direct result of the electronic media cannibalizing market share.
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1 comment:
The newspaper model simple MUST change. Current business plan is not sustainable. Decreased demand for the printed word is the norm - not the exception. Electronic media is the future. Ipad is a game changer and will only increase this trend.
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