The digital media already has built in efficiencies – no warehouse costs, no make ready, cost effective small runs, no need to repulp the unsold books, and zero inventory, to name a few. Other advantages include quick turnarounds as well as provide the ability for unknown authors to publish and distribute a book.
The forecast is for growth of digital publications to increase to 15-20% of the print volume over the next 5 years. This would yield a market share of 10% by 2013 and 15% by 2015. Printed books reached their peak with sales of 3.13Million units in 2007.
I would assume if EReaders, like the recently introduced IPAD, continues to grow, it may come at the cost of printed material. That said, it may also bring more people to books and magazines and assist Digital publishing and printed books and magazines, at least short term.
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Everyone is looking for instead satisfaction. I am not surprised to see JIT printing increasing in demand. If the digital printers can reduce pricing to become in line with the traditional presses - this market could, potentially, catch 'fire'.
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