Friday, April 30, 2010
Internet Advertising passes Printed Advertisements
The year 2009 was a struggle for anyone selling advertising space, but it might have been a little easier for those selling space on the internet. For the first time, the percentage of dollars (12.6%) favored the global spending on internet advertisements versus the segments such as magazines (10.3%). Newspapers, also, continue to loose market share for advertising dollars to the web. The overall reduction in ad spending for 2009 was 12.3% ($22.7Billion), and I note online spending was also down, declined 3.4%.
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2 comments:
As so many of your past releases have confirmed, this was only a matter of time. The web is so much more economical and targeted for advertisements. The electronic reading devices will only speed this up.
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