From a recent MRI report-
In the Mediamark Research & Intelligence Survey of the American Consumer, findings show that 91% of e-reader owners read magazines, reading on average 13 magazines each month. This is higher than the US adult population in general, of which 84% read magazines reading an average of 11 magazines/month. E-reader owners also appreciate and value the benefits of magazines more, i.e. they are 26% more likely than an avg adult to say magazines relax them, 20% more likely to report that magazines make them think and 11% more likely to feel that magazines give them good ideas. This is a good indication of the potential of these devices to become strong magazine platforms in the future. MRI ‘s Survey of the American Consumer interviews 26,000 US adults, aged 18+, in their homes each year, with results being projectable to the entire US adult population. Data is released twice yearly, in the spring and fall.
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3 comments:
We also conducted research and have found the early adopters that have purchased the electronic readers do tend to read more magazines than average. Thanks for providing this prospective.
Makes sense the heavy readers would purchase electronic equipment first.
Every one I talk to with a tablet reports that they are a very big reader, buying several books a month. Clearly, if the big readers are the ones buying the electronic reader tablets - this is even worse for publishers printing books. I would hope all publishers are joining (and not fighting) this new trend.
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