Notes from ABC report-
Print subscriptions remain the core of consumer magazines. As reported by the Audit Bureau of Circulations, 278 million print subscriptions were active in the second half of 2009. As AdAge reported, even if 5 million people buy the iPad and every one of them buys the digital version of their magazine, print is still by far the dominant format. The Internet is increasingly useful to magazines in other ways, though; not only does it provide a centralized database of names and information, but it also is a platform for selling subscriptions on-line. Hearst reported that 45% of its subscriptions were generated on the Internet, up from 5% in 2005. Rodale said web subscriptions for its titles were up 15-25%. Condé Nast said 25% of its total new subscriptions were added on-line. The five publishers in the coalition to create a new digital storefront will be selling on-line editions of their magazine, yes, but the new venue will also be selling print subscriptions.
Comments on print vs. digital for getting and reading your favorite publications?
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3 comments:
I would hope they use the internet for more than simply new readers. Newspapers and mags need to adopt the digital model, yes co exist with digital, but do not be stubborn on 'print rules'.
print is easier on the eyes. however its a fast paced world & digital news and media is free. personaly i would prefer print anyday.
I assume either digital reader or print, the publisher will still get the subscription. Just a different means to read the material. Real key is to get people to subscribe.
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