Future Revenue for Printers Expected to increase

The Freedonia Group recently made a study available
Study Highlights:

-Revenue for the USA commercial printing industry, which includes prepress and printing services on a job order basis, is expected to increase 2.1 percent per year to $77.7 billion in 2014.

-Gains will be aided by a cyclical rebound in advertising expenditures and increased outsourcing by newspaper publishers. Although the volume of printed pages in periodicals such as newspapers will fall, commercial printers will benefit as many publishers outsource their printing operations.

-Digital printing is expected to achieve the fastest gains based on its lower cost, quick turnaround and ease of customization for shorter print runs. Digital technology is a game-changer in many printing applications -- such as direct mail and book publishing -- as it accommodates both variable-data printing, which allows for the creation of individualized products, and print-on-demand, which allows customers to shrink inventories.