The forecast is for print advertising to fall 22.8 percent to $9.8 billion between 2008 and 2010 but will rise 14.3 percent to $11.2 billion by 2013, according to PricewaterhouseCoopers. However, circulation spending will continue to fall to $8.4 billion in 2013, down from $9.7 billion in 2008.
But a number of individual segments, including b-to-b publishing (-3.3 percent) and consumer magazine publishing (-1.7 percent) are expected to decline.
The current economic slowdown has acceleration digital migration. The report went on to comment on digital spending continuing to be the industry’s main source of growth, with revenues accounting for 25 percent of total sales in 2013—up from 17 percent in 2008.
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3 comments:
What report is this from? Can I see a link to the original please?
PricewaterhouseCoopers published a research paper which is available by contacting them directly.
Printing industry hasn't reached its full potential. It is at the beginning, still. For example, companies like Printed in China Online, Regal Printing, China Printing, Great China Printing Company are thought to have a bright future.
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