Tuesday, July 14, 2009

Magazine Ad Revenue Falls 21% in First Half

As reported by MediaWeek July 10,2009
Magazine ad revenue tumbled in the first half of 2009 as the recession continued to take its toll on marketing spending, according to new figures from Publishers Information Bureau, a service of Magazine Publishers of America.

Rate-card reported ad revenue declined 21.2 percent to $9 billion on a 27.9 percent decline in pages in the first half, reflecting declines across the 12 categories that make up more than 85 percent of total magazine ad spending.

Categories seeing the sharpest declines were finance (down 48.8 percent), auto (off 47.8 percent) and retail (down 34.2 percent).

The scant good news: within the broader ad categories, there were upticks in ad spending for certain food products; soaps and hair products, which benefited titles with a focus on lifestyle, fitness and celebrities.

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