Advertising Dollars Remain Depressed

Nielsen’s Global AdView Plus reported that ad expenditures decreased by 7.2% for the first quarter of 2009, as compared to the same period last year. Spain, with a 28.2% drop in ad spending, led the way in making Europe the hardest hit region. Sales in the U.S. fell 12.7%. The Asia Pacific area announced a decrease of only 2.3%. Magazine advertising was down 17.4%, 22.2% in North America, and newspaper ad spending fell 9.1%.