Another reference on the advertising revenue for 2009-
Interpublic Group’s Magna Global, the second largest owner of advertising agencies in the U.S., has predicted that ad expenditures will fall 14% in 2009 and not recover until late 2010. (Competitor ZenithOptimedia Group, a division of Publicis Group, forecast a decrease of 10.6% for the U.S. in 2009.) Magazine advertising revenue was projected to decline 18% this year, continuing to fall at a compounded annual basis of 3.3% per year from 2009 through 2014. Magna forecast growth in direct mail, however. Though the sector is predicted to loose 11.2% in 2009, it is seen as increasing 2% annually between 2009 and 2010.
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More news pointing to advertising dollars going in the wrong direction. Any idea when this will correct itself and start increasing? How many magazines have gone out of business in 2009 so far?
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