Thursday, July 23, 2009

Advertising Forecast to Fall for September Publications

September issue magazine ad pages totals are beginning to be revealed. Most numbers are down versus September of 2008.
Conde Nast ad pages in W declined 53% Allure fell by 52%, Self by 51%, Glamour by 42%, Vogue by 37%, Details by 35%, GQ by 32% and Teen Vogue by 32%.
Hachette Filipacchi announced Elle’s ad pages down 21%.
Hearst reported Harper’s Bazaar advertising pages fell 23-26% and Cosmopolitan 18%.
Time Inc.’s Essence ad pages decreased by 16%.

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