The current challenging magazine industry on publication's revenues has resulted in many reviewing their membership to the Audit Bureau of Circulation (ABC). For decades, ABC was considered the bible of auditing over 750 consumer magazines for circulation. However, over the past few years, about 100 of the smaller (or shuttered) have dropped ABC. The most common reason relates to the $10,000 fee ABC charges each year for the audit.
Advertising pages have dropped some 23% from 2008 to 2009, and significant revenue along with it. Many of the smaller publishers are cutting cuts to merely survive.
Subscribe to:
Post Comments (Atom)
2 comments:
Does this now mean advertisers are forced to simply take the publisher at their word for circulation for cost per M? Seems a little fox in the hen house ......
Who else does an audit and has credibility?
I would guess this might effect the rate cards?
Post a Comment