Reader’s Digest had historically controlled the top spot for the biggest selling consumer magazine. The Audit Bureau of Circulation’s latest figures reveal that
this is no longer the case.
Meredith's Better Homes and Gardens now holds that distinction, with a total circulation of 7.6Million, according to the ABC covering the June-December 2009 period. It should be noted, Reader’s Digest, now No. 2 at 7.1 million, deliberately cut its circulation in recent years to improve its profitability.
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2 comments:
Meredith seems to have it better figured out vs. others in the magazine world. They continue to grow and are profitable.
Great tid bits on the industry. I DO enjoy reading your pieces.
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