Dr. Joe Webb, director of Economics and Research Center, said “2009 was a tough year for printers, and the trend of displacing print with new media by retailers and others continues. The longer the slow economic times last, the more entrenched these new media budget allocations will be.” Dr. Webb emphasized that print businesses will continue to be under pressure to merge and consolidate because of these shifts. “The most successful print businesses had specialized equipment and processes that were targeted to the exact needs of those markets, such as magazines, catalogs, and newspaper inserts. The higher profits those organizations enjoyed for many years were the rewards they had for concentrating on those niches. It wasn't until those niches started to contract that the printers realized that specialization had risks, which were often underestimated, that quickly eliminated those rewards.”
Total Shipments for printers for 2009 for Year are $88 Billion
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Any idea what the printing industry might look like in 10 -15 -20 years? I would imagine the smart ones entered the electronic media....some how.
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