Can Direct Mail compete with Digital Marketing?

The major marketers are learning that traditional (mailed) direct mail becomes a more successful campaign when combined with digital marketing. The final figures for 2009 are not yet in, but, in 3Q 2009, US consumers received 5.2 billion pieces of direct mail, a drop of 27% from 2008. Marketers are finding that with reduced spending budgets they are sending fewer pieces, but more targeted. The companies are complimenting these efforts with emails and witnessing increased responses.