Hearst will Start Skiff Digital Reader Service

Sometime in early 2010, Hearst plans to start a digital e-reading service called Skiff, formerly known as FirstPaper. Skiff will sell digital versions of newspapers and magazines on electronic readers and other devices that have better graphics and look more like the print magazine, than Amazon’s Kindle. Hearst would be the first publisher with its own end-to-end digital publishing system including reading hardware.