As Coy Paper reported in past, Time, Conde Nast, Hearst, Meredith and News Corp. will create an industry standard platform for magazines, newspapers, etc… for full color, touch-screen digital format that is attractive and interactive for the the Internet, smart phones and e-readers.
These publishers collectively represent nearly 145Million consumers. This will be a subscription fee based initiative for full access and the objective is to establish a revenue stream from advertisers.
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Magazines need to go deep into digital programs for their publications. The printed magazines are yesterday's technology. Any one care to comment?
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