Magazine Revenue Up In 2007

As reported by MediaDailyNews - Magazine Revenues are up 5.6%in the first three quarters of 2007, compared to the same period last year--topping $17.9 billion, according to figures from the Publishers Information Bureau. At the same time, advertising pages slipped 1% to 172,622, suggesting that increased demand is driving up prices for magazine ads. However, many magazines offer unannounced discounts on their reported "rate card" prices, making it difficult to know the true extent of price inflation.
The first three quarters saw big spending increases in the drugs and remedies category, which led revenue growth, although drugs and remedies slumped in the third quarter--possibly due to the political controversy surrounding direct-to-consumer advertising by pharmaceutical companies.