Tuesday, May 18, 2010
Printed Magazines Desired over Digital
The Chief Marketing Officer Council conducted a survey and confirmed that 90% of adults that currently subscribe to magazines prefer the print format. It was noted that 24% of the respondents would review EReaders in the future. All 90% reported that they do use the Internet, mainly for research.
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6 comments:
Wonder when the 24% will convert? I always enjoyed the 'print' version, but purchased an ipad - and love it.
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It is amazing that even with the continuous growth of the electronic industry, printed magazines are still preferred by readers over digital ones. This is a great boon for the paper and printing industries since they would be greatly affected otherwise. Thank you for sharing this very wonderful information.
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