Tuesday, May 04, 2010

Coupons Continue to be Strong

The redemption of coupons increased 27% in 2009 and newspapers remain the primary source of distribution. Perhaps the last frontier for newspapers' success. Newspapers accounted for nearly 90% of all the coupons redeemed with free standing inserts generating 53%. Although Internet coupons increased 263%, they still remain a small percentage of over all redemption. The increase in coupons is most likely a direct result of the challenging economy and lack of disposable dollars. Let's hope, for the survival of newspapers, that this trend continues - for more coupons - not a poor economy......

12 comments:

Anonymous said...

I would think that if the economy begins to pick up stream, coupons may not remain in a growth mode.
I would also think that the internet is a much more efficient way of distributing coupons and targeting an audience. My money is on the web, not newspapers.

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