Magazines find Success with Niche Publications

The magazine publishers are finding that special issues are attracting the advertising dollars. This follows the same logic as to why advertisers pay premiums for the Oscars or Super Bowl, special issues are seen by more people who are more engaged and it creates a lot more buzz than regular issues. Publishers such as ESPN’s Body Issue was up 35%; Time’s ‘Man of the Year’ and People Magazine run several special issues a year, they report 20% more advertising dollars.