Are Printed Catalogs a Goner?

Most of the successful catalogers now compliment their respective printed publications with an on line e-ecommerce website. In today’s challenging economy, with distribution and printing on the rise, many are now focusing on the electronic editions. Websites allow for efficient speed, accessibility and overall ease over the printed catalog. Biggest benefit with online catalog is the large audience capability to expose potential end users. The web allows for timely data and updates on both current product offerings and new items. The online catalog also provides side-by-side comparisons and 24/7 satisfaction.