Direct Mail Still Surviving

The DMA just reported that direct mail advertising is enjoying a larger share of total advertising dollars. The forecast for 2009YE is for Direct Mail to grow to 54% of total (although the total pie is down). DMA estimates total advertising will be down 11% to $150Billion for 2009. They forecast a steady spend for the end of 2009 and a slight rise of 2% for 2010.