Publishers Continue to Reduce Weight of Paper

In an effort to reduce the overall cost of a publication, publishers continue to reduce the size of the piece and the basis weight of the paper. Consultants fear that although these reductions could result in lower mail costs and more economic yield savings – BUT beware of the consequences. Most paper producers will price the lighter weight paper at a greater price. Although there is still a postage savings; further disadvantages include less opacity and rigidity in the lighter weight paper – yielding a ‘cheaper’ looking printed publication. This diminished appearance could tarnish the image of the company and the company’s products and overall branding.
I note, one other important attribute of lowering the weight and size generates less paper consumed, thus, better for the environment. Coy Paper Company can assist with any sourcing challenges for a lighter weight paper.