Growth in Demand for Labels

Notes from Freedonia Group survey
World demand for labels is projected to expand 4.3 percent per year through 2013 to 49 billion square meters to $105 billion. The pressure sensitive segment (which overtook the wet glue segment in importance at the global level in the late 1990s) will continue to see above-average gains, accounting for almost 55 percent of global label demand by 2013.
More trends: Wet glued products will not fare as well as PS labels, with demand even declining in many developed food and beverage markets. Other favorable outlooks include shrink sleeve, wraparound film and in-mold labels. Through 2013, plastic labels will continue to register much faster gains than paper labels, which are largely used in wet glued applications.

The Asia/Pacific region will expand its share of the world label market from 32 percent in 2008 to 36 percent in 2013. China and India will account for much of this increase, while Japan will see weak growth. The US will see below-average gains through 2013, but remain strong relative to other developed markets. Western Europe will see a noticeable deceleration in its label market growth, with some highly intensive (relative to population) users of labels in the region such as Ireland, Scandinavia and the United Kingdom expected to see outright declines. Latin America, Eastern Europe and the Africa/Mideast region, which combined accounted for less than 20 percent of global label demand in 2008, will all see above-average gains through 2013.

Among the various market segments, the smaller pharmaceutical sector will register particularly strong gains, aided by improving health care in the developing world and an aging population in the developed world. The food and beverage sectors will see weaker gains as a result of market maturity and stagnant population growth in the developed world, combined with the increasing penetration of cans, pouches and other packaging media that utilize printed product descriptions rather than labels. Label products with strong growth will include counterfeit deterrence labels, retail sector RFID tags that allow labels to assume inventory control and management as well as convey information, and tamper-evident labels.