Friday, June 19, 2009

More Newspapers Join Yahoo

Five more newspapers have joined the Yahoo Newspaper Consortium, according to Reuters. The new additions bring the consortium to 814 newspaper members, which Reuters says accounts for 51 percent of all Sunday newspaper circulation.
The Yahoo alliance has been one of the few bright spots for newspapers. A recent estimate by Ad Age found that the two-and-a-half year-old consortium sold $50 million in Yahoo ad inventory, with about 'several million' dollars in sales being added each week."
FYI. 592 newspapers in the consortium rely exclusively on Yahoo's HotJobs for help-wanted ads.

1 comment:

Anonymous said...

Wonder why every newspaper does not do this? Nothing to lose, maybe lots to gain???