Friday, May 29, 2009
Ad Pages Continue their Decline
Advertising pages for business-to-business magazines plunged 31.54% in February and declined 29.70% during the first quarter (down 26.95% in January). Consumer magazines saw ad pages plunge 25.9% during the first quarter, according to the Publishers Information Bureau. Fewer ads means less paper consumed.
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Fewer advertisements, fewer readers - less paper used - I can only assume the internet has continued to eat away at the 'power of the written word'. This is a shame.
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