Fr Media week -By Lucia Moses
Official numbers from Publishers Information Bureau (PIB) out Jan. 13 confirmed the pain that publishers have been feeling for the past 12 months. Rate-card reported ad revenue declined more precipitously as the year went on, dropping 13.8% in the fourth quarter and 7.8% for the year. Ad pages fell 17.1% in the quarter and 11.7% for the full year.
Paging falloffs were especially severe in automotive (down 25.8% for the fourth quarter and 24.3% for the year), reflecting the auto industry’s longstanding woes and causing sharp pain to men’s magazines; and financial, insurance & real estate (down 36.5% for the quarter and 17.3% for the year), which fell off a cliff in the fourth quarter amid the markets’ meltdown, to the detriment of business titles.
Also down sharply was the home furnishings and supplies category, reflecting the soft housing market; pages there fell 22.8% in the fourth quarter and 17.9% for the year.
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