Today, only two major dailies remain in this city of 3 million, and both are in serious trouble from declining circulation, plummeting advertising revenue and a new kind of competition that threatens to make newsprint itself obsolete (the internet!).
How long can the smaller Sun-Times survive as its parent, Sun-Times Media Group Inc., loses money every quarter? And what of the dominant Tribune, whose parent Tribune Co. sought bankruptcy protection this month because of its crushing $13 billion debt? The tabloid-size Sun-Times' average weekday circulation has fallen 3.9 percent from last year, to 313,176, and its Sunday circulation has declined 4.5 percent, to 255,905. hose declines actually were better than the industry average and not as steep as the Tribune's 7.8 percent drop. But the broadsheet Tribune, with a higher proportion of sales from outside the city, still sold about 203,000 more newspapers than its rival on weekdays and 609,000 more on Sundays, despite a higher newsstand price.
Tuesday, January 06, 2009
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