The uncoated freesheet paper market continued its downward track through 2007 as USA shipments dropped 6% from 2006. Electronic storage, raising postage costs, and automatic invoice payments, even proxy statements now sent electronically were all sited for reduction. The industry has answered the contraction in demand with a corresponding curtailment in supply (see Paper.com News Release on Paper Industry Blog at www.paper.com) Most recent reductions came from International Paper and Georgia Pacific – these two combined removed 700,000 tons. As a result, manufacturers were able to introduce price increases throughout 2007. Demand is expected to continue to decline – experts believe 1.5-2% decrease in 2008.
Coated magazine papers (Groundwood containing) experienced tight supply/demand conditions and lead times were the longest witnessed in several years. Like uncoated papers, the coated producers shuttered equipment – removing some 750,000 tons from the market.
The future is a little uncertain in that China and Japan have announced new equipment coming on line – 4 new machines in Japan and 2 in China. These 6 to start coming on line as early as 2009.
Coated Freesheet not quite as snug as the Groundwood coated market. Producers saw a market demand for product decline 6%.
Newsprint – the paper used for newspapers continues to decline at an increasing speed. Demand forecasted to be down 11% for 2007. This, mainly due to fewer readers – cannibalized by electronic communication.
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