Domtar recently released a marketing piece outlining why paper is here to stay. Paper is portable, personal , permanent, and effective for marketing. Even in the age of electronics, many surveys confirm paper – power of the written word – is more effective than email and internet marketing. The Domtar promotion also confirms print can not be blocked or defaulted to spam; and has a greater degree of credibility. All important documents are printed – birth certificate, drivers license, graduation diploma, bank documents, etc. no waiting for images to upload, no logging on or hoping for a good connection, no scrolling, and easier on the eyes.
Domtar is the largest producer of uncoated papers in North America and second largest in world. Paper.com sells all the Domtar grades and endorses use of paper. Come to www.paper.com for all your paper needs.
Some additional comments from USPS-
67% of consumers feel mail is more personal than the internet
60% of consumers that read catalogs were influenced to go visit web site
-Catalog recipients purchased 28% more items than website counter parts
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