Magazine Ad Spending Down 1.4%

The Nielsen Company’s Monitor-Plus services report released today showed that advertising spending decreased 1.4% for the first half of 2008 compared to the same period last year. Advertising spending for business to business magazines fell 8% and spending for national magazines were down 3.1%. Nielson’s figures vary slightly from the Publishers Information Bureau’s, which showed a 2.8% drop in ad revenue for the same period.