Magazine Ad Pages Down

The consumer magazine business is a disaster!
Total magazine ad pages measured by the Publishers Information Bureau are down 9.2% through August, compared to the same period last year. Virtually all the major publishers are feeling the pinch. Of 37 big publishing groups measured by TNS Media Intelligence, 32 or 86% have seen ad pages fall. For the 32 publishers that are experiencing declines, the average decline was 14% for the year-to-date.