Tuesday, June 03, 2008

Who’s NOT on the Web?

I quote interesting stats from article in Internet Retailer magazine
>55 million US Adults do not use the Internet at all
>36million adults over 62 (74%) do not shop on line
>12 million US Internet users will not shop online for fear of supplying personal and financial information
>34 million US households that have dial up (59%) will not shop on line (21million that have broadband – will not shop online)
>17 million African Americans (59%) do not shop on line
>19 million Hispanics (58%) do not shop on line
Meanwhile, 2007 yielded a 22% growth in online sales to $165.9billion. Websites such as Paper.com that cater to niche products are forecasted to continue to grow.

No comments: