Demand for Printing Papers

While the North American market is witnessing decreased demand, emerging markets such as Brazil, Russia, India and China are enjoying increased demand. These countries have both a rising population as well as increased household incomes. As the North American manufactures’ consolidate and introduce the rationalization of assets these other countries are building new paper machines.
Worldwide, we see global demand increasing, at a decreasing rate; more color, less monochrome desk top printing; Offset printing will decrease and digital (variable) printing will increase; and, Direct mail will increase at a decreasing rate.
Our prediction is North America will look for more personalized, better quality printing. Color copiers and color laser printers as well as digital presses will become more popular.
Paper.com, a leading web based marketer of paper, has focused on high quality laser papers as well as digital papers to service this growth. The site firmly believes the future is in personalized marketing communications in color. They also offer most of the grades in an environmentally friendly version.