Paper.com, a pioneer in marketing scrapbook and craft papers on the internet, continues to add to their line of papers for this important market. A recent survey was conducted by Alcone Marketing on this segment
-32million people scrapbook in the United States
-2004 confirmed over $2.55billion was spent on scrapbook materials
-At least 1person scrapbooks in 25% of North American families
-The hobby is most popular in Western States – 25-30% of all households
-Most scrapbookers are college educated women, 30-50 years old
-Most work - over half work full time
-39% has been scrapbooking for at least 5 years
-75% spends at least $25/month
-Average scrapbooker has $1853 worth of gear
-75% of the scrapbookers have a dedicated room in the house for this hobby
Also noted in research
-32.2 million mom’s were on line in 2005 – forecasted to be 36.6million by 2010
-This is 18.7% of all Internet users
Contact Paper.com customer service department for a copy of a survey that Paper.com conducted with 2500 of our end users for most popular paper’s used.
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