Magazine Revenue Will Grow -- but Slowly

Magazines can expect relatively steady revenue growth over the next four years or so, but not by big margins and
not without some struggle, according to the latest annual Global Entertainment and Media Outlook from PricewaterhouseCoopers. Consumer magazine revenue in the U.S. will expand by 1.5% this year, 2.3% next year,
3.1% in 2009, 3.3% in 2010 and 3.2% in 2011, according to the report. Advertising revenue will grow more quickly than circulation revenue, with 2.8% growth expected in 2007, for example, while circulation revenue slips 0.2%. In
2011, the forecast predicts magazine ad revenue will jump 4.2% but circulation revenue will increase only 1.8%.