News on Tissue Paper

You may recall that Kruger purchased all the tissue assets of Scott Paper in 1997 and this included a 10 year licensing agreement for very popular consumer trademarks such as Scott, Cottenelle, and ScotTowels. Accordingly, Kruger has announced names changes for these best selling tissue brands; Cottonelle will become Cashmere; ScotTowels will become SpongeTowels; Scotties, and Purex, and Viva will all become White Swan.