Hewlett Packard just reported a significant decline in ink cartridge sales. The challenging economy has resulted in massive layoffs and therefore fewer office workers producing printed copies. HP is evaluating a new environment upon which corporations are reducing costs and asking workers not to print unnecessary documents. This could be long lasting as the world is becoming increasingly more comfortable with digital documents.
Note, HP printing group accounts for nearly 25% of the total corporate revenue.
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If HP began to charge a reasonable price for their 'liquid gold' perhaps the substitution would not be as fast.
HP announced that its retail publishing solutions and Indigo digital presses received six Digital Imaging Marketing Association (DIMA) honors at the PMA 2010 International Convention and Trade Show, including three DIMA Printer Shoot-Out Awards and three DIMA Innovative Digital Product Awards.
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