Cereal Boxes Shrink

The Kellogg Company is testing smaller boxes for its cereals. The new ‘space saving box’ allows for the same amount of cereal, but with 8% less packaging, this permits retailers more shelf space, consumers more room in the pantry, as well as less waste and less material means less cost to Kellogg. This is first change to the cereal box since the 1950”s. This translates into less packaging
and paper for Kellogg Company.