PIA/GATF just reported that paper prices (although currently depressed) had increased steadily from the first quarter of 2006 to first quarter of 2008. The study confirmed average price increases as follow 4Q06 +4.35%; 1Q07 + 4.96%; 2Q07 +5.39%; 3Q07 +5.47%; 4Q07 +5.77%; 1Q08 +6.70%; 2Q08 + 8.93%.
If paper accounts for 22% of the printer's sales, these increases significantly affected overall costs.
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