fr PC Magazine
In the latest contraction of the computing magazine category, Ziff Davis Media said it would fold flagship PC Magazine with the January issue and convert the brand to an all-digital format at PCMag.com.
All magazines are facing a tough road these days, but computing magazines had already been particularly impacted by readers’ growing preference for the Web. This year, 27-year-old PC Magazine was forced to cut its rate base to 600,000 from 700,000 and reduce frequency to 12 issues per year from about 25; its ad pages dropped 35.8 percent to 330 for the first six months of this year, per Publishers Information Bureau.
Also this year, rival monthly PC World, published by International Data Group, cut its rate base to 600,000 from 710,000, citing growing paper, postal and ink costs.
Wednesday, November 19, 2008
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