North American Label Market

America is the largest pressure sensitive label market in the world.
Current trends outline both the pressure sensitive as well as the wet glue labels are being cannibalized by competition from direct printing, in mold, and glue applied wrap around labels. Traditional label demand from around the world continues to grow at nearly 5% - but the mature markets of North America and Europe are only growing at 2.5%. Market demand breaks down as follows – Pressure Sensitive enjoys 45% of the market share; glue applied is 43%; and Sleeving and in mold are 8.6% and 2%. We are happy to report that paper is still the leading choice for sub straight, at 75% of total demand. One big hurdle for Pressure sensitive labels remains difficult environmental factors and ability to recycle the release liner. Also, RFID and digital printing remain formidable competition.